Flatiron NoMad / Glows Pink.
An animated GIPHY sticker pack for the Flatiron NoMad BID’s ‘Glows Pink’ winter campaign. 15 motion-designed stickers, distributed across Instagram, Snapchat, TikTok, iMessage, and WhatsApp, turning every user share into organic brand exposure for the district.
Extend a winter campaign into the apps people already use to talk.
The Flatiron NoMad BID’s ‘Glows Pink’ winter campaign centered on Mr. Pink, a branded character built to amplify community engagement and social visibility across the district.
The brief was simple: extend the campaign’s presence into the messaging apps and social platforms where the audience already communicates. No ad spend, no app install, no separate handle to follow. GIPHY stickers were the obvious medium.
Stickers turn every conversation into a tiny brand impression. Every send is a placement. Every save extends the campaign past launch.
All 15 in the pack.
Each sticker was designed to read clearly at small scale and hold its identity on transparent backgrounds. Click any tile to open it on GIPHY.
Animation that earns its 500ms.
A sticker has to communicate within the half-second before someone scrolls past it in the picker.
Each sticker was designed to read instantly: clear shape, clear motion, clear reason to send. Mr. Pink as the through-line; gestures, expressions, and props as the content; transparent backgrounds and tight loops as the format.
The pack reads as one campaign across 15 distinct stickers, so wherever a recipient sees one, the brand identity carries. Keyword-optimized for ‘Flatiron,’ ‘NYC,’ ‘pink,’ and related queries so they surface naturally inside native sticker pickers across messaging apps.
From illustrated character to GIPHY-ready pack.
Motion direction.
Took Emma Vitoria’s Mr. Pink illustrations and translated them into a unified motion system (cadence, timing, looping logic) that worked across 15 distinct stickers without losing the character’s voice.
15 animated stickers.
Illustrations deconstructed into animatable layers (limbs, faces, accessories, backgrounds), then animated frame-by-frame and procedurally in After Effects. Each piece optimized for transparent-bg playback and GIPHY’s file-size constraints.
One upload, six+ platforms.
Single GIPHY upload propagated automatically to Instagram Stories, Snapchat, TikTok, iMessage, WhatsApp, Facebook Messenger, and additional services. Keyword tags engineered so they show up in the right searches.
Every share is a placement. Every save extends the campaign past launch.
Owned channels carried it.
‘Snapping photos of Mr. Pink? Make them glow with our fun, interactive stickers! Find them by searching ‘Flatiron NoMad Glows Pink’ on Instagram Stories and tag us for a chance to be featured.’
Organic reach across six+ platforms.
across platforms
shipped in one pack
from one GIPHY upload
fully organic surface
Every send is zero-marginal-cost organic placement. The BID’s visual identity embedded inside personal conversations and Stories far beyond their owned channels. Stickers continue to surface in searches months after the campaign launch.
Project credits and scope of work.
Sticker work is a small slice with a long tail. The illustration carries the brand, the animation gives it personality, and the GIPHY pipeline turns one upload into ambient distribution across every messaging app.