AI & Machine Learning2023 - Present

Generative AI Content

Concept-driven AI art direction — generative workflows for advertising, social media, and brand content.

Creative Direction

Focus

Flux, Midjourney, SD

Image

Runway, Kling, Sora, Veo

Video

Photoshop, After Effects

Post

FocusCreative Direction

DisciplineGenerative Art Direction

ImageFlux, Midjourney, SD, ComfyUI

VideoRunway, Kling, Sora, Veo, Hailuo

PipelineGenerate → Comp → Finish

PostPhotoshop, After Effects

OutputConcepts, Social, Print

StatusOngoing

Simple Shoes — Black

Simple Shoes — Red

Simple Shoes — Still

NB 600 — Original Input

NB 600 — Final Output

Simple Shoes — Navy

ALOH — Motion

ALOH — Lifestyle

AI Social — Lugia

AI Social — Concho

NYHC Bunnies

Recess — Melt

Recess — Choco

Recess — Party

Recess — Reveal

Overview

Independent creative explorations applying the latest generative models to real-world advertising and content formats. The tooling changes every week — the constant is the creative process. Art direction, compositing, and finishing that turns raw AI output into polished, production-ready content. SIMPLE SHOES — Concept exploration using Simple Shoes as a creative reference. AI-generated product visuals taken through compositing, color grading, and animation. Hero loops and finished stills produced across multiple colorways as a proof of concept for generative advertising workflows. NEW BALANCE — Concept piece inspired by the Tom Knox x Krooked NB 600. A single product photo transformed into a fully animated, looping social asset — AI-generated imagery composited with the original product, color matched, and art directed as a speculative social content exploration. ALOH — Concept imagery inspired by ALOH's aesthetic. AI-generated lifestyle visuals art directed for tone and brand feel, then refined through compositing and color grading. A speculative exploration of generative content for fashion and lifestyle.

PHOTOBOOTH DEMO →FLATIRON DEMO →

Capabilities

→Image Generation (Flux, Midjourney, SD, ComfyUI)
→Video Generation (Runway, Kling, Sora, Veo, Hailuo)
→Compositing & Color Grading (Photoshop, After Effects)
→Product Visualization & Campaign Concepts
→Social Content & Motion Assets

How We Work

Process

Prompt & Generate

Concept development starts with the latest available models — whichever tool produces the best result for the brief. Flux, Midjourney, Stable Diffusion for stills. Runway, Kling, Sora, Veo, Hailuo for motion.

Select & Refine

Raw generations are curated and iterated. The best candidates are selected based on composition, lighting, brand fit, and production viability. Inpainting and variation passes refine specific regions.

Composite & Retouch

Selected outputs are brought into Photoshop and After Effects for compositing, color correction, product placement accuracy, background cleanup, and brand-standard finishing.

Animate & Deliver

Final stills are extended into motion where needed — subtle camera moves, product reveals, and environmental animation create looping assets optimized for social feeds and paid media placements.

Why This Matters

Use Cases & Applications

Product Campaigns

Transform product photos into fully animated, looping social assets — AI-generated imagery composited with original products, color matched, and art directed.

Lifestyle & Brand Content

Generate on-brand lifestyle visuals refined through compositing and color grading for social media and advertising.

Social Media Assets

Original AI-generated short-form content — concept, generation, and post-production for social distribution.

Rapid Creative Exploration

Generate concepts, storyboards, and variations in hours. Test creative directions before committing to full production.

Tools & Stack

Always evolving — adopting the best available tool for each project.

FluxMidjourneyStable DiffusionComfyUIRunwayKlingSoraVeoHailuoPhotoshopAfter Effects