Custom Software
Internal dashboards, automations, AI-integrated workflows. Below: GEN✴︎LAB, our in-house generative production platform. One canvas from brief to finished campaign.
The Flow Canvas
The Flow tool is a node-based workflow builder for creative production. This graph starts with one handheld phone photo of a sneaker and branches into an entire social kit: isolated on white, floating studio hero, on-feet action close-ups, an outdoor-court relocation, and three animated clips rendered through three video models in parallel.
Any output wires into any input: image, video, frame, or text. A brief becomes a graph the team can rerun, tweak, and reuse, with a client-ready Present mode built into the canvas.
The SKU Swap
The classic content supply chain problem: a finished hero spot exists for one SKU, and the brand needs the same spot for another. Traditionally that's a reshoot or a week of post. Here, the existing spot and the new packshot enter the graph together. A Frame Grab node pulls the key frame, an image model swaps the product while preserving the layout and composition, and a video model re-renders the motion using the original spot as reference.
A finished master becomes an on-brand variant for a new product line in minutes. Variants stop being a production bottleneck, and time-to-activation goes from weeks to a working session.
One Brief, Every Model
No single model wins every brief. Multi mode fans one prompt and one product reference across five image models simultaneously and lands the results side by side, ten on-brand environment concepts in a single run.
The art direction conversation starts from evidence instead of a single roll of the dice, and models swap without re-prompting as better ones ship.
UGC Creator / The Structured Brief
Performance marketing eats creative variants for breakfast, so UGC has its own dedicated pipeline. Everything starts the way a real engagement starts: brand, audience, campaign goal, and key benefit, captured in a structured form. The vertical selector picks the compliance ruleset, casting realism dials between everyday and polished, and environment chips set the scene.
Brand guidelines and brief PDFs drop straight in and are parsed into the brief.
UGC Creator / Script + Casting
Each concept arrives production-ready: a shot-by-shot script with dialogue, visual direction, on-screen text, and timecodes, plus a reference set of talent variations holding the actual product in the actual setting.
Compliance reads as chips, not meetings: brand mention by shot two, one clear benefit, a natural CTA.
UGC Creator / The One-Take Video
Pick the hero shot and the whole script becomes one continuous, lip-synced selfie take: same face, same wardrobe, same product, no cuts. The generation prompt locks identity across stills and video, and a neutral-wording toggle softens regulated-vertical language before it can trip ad moderation.
The result downloads ready for paid social. The same engine batch-produces creator-style stills from any packshot: different faces, different rooms, product held true to its real packaging.
Review Built In
Generation without review is a dead end, so the review layer is native. Every asset opens into a lightbox with its full provenance (prompt, model, provider, quality tier, dimensions, timestamp), plus a notes thread with drawn annotations for feedback.
From the same panel, an approved still chains straight into video, recomposition, or a recreate with tweaks, and Projects group assets by campaign.
The Foundation
GEN✴︎LAB grew out of a custom toolset built to replace fragmented subscriptions and manual workflows: image generation, video animation, audio production, and media optimization consolidated into one hub with direct API integrations. V1 proved the thesis. V2 turned it into a platform.
AI Photobooth
A deployable AI photobooth for pop-ups, museums, and brand activations. Guests step in, snap a photo, and walk away with an AI-generated portrait themed to the event (Squid Game, Super Bowl, Mr. Pink Flatiron, cartoon, custom). No app install, no account, nothing harvested for training.
Built as a self-contained kiosk: webcam capture, on-prem processing, instant print or QR-to-phone hand-off. Themes are swappable per event from a simple operator panel, and the entire stack runs without sending guest images to a third-party platform.
Why Build Custom
Data Sovereignty
No client asset, unreleased campaign, or proprietary work ever passes through a consumer AI product. Every call routes through our own infrastructure to zero-retention provider endpoints, so nothing is kept by the providers or used to train their models.
Speed
A brief becomes a node graph, and the graph becomes assets. Tasks that required switching between apps, exporting, re-importing, and manual adjustments run end-to-end on one canvas, from generation to reviewed, approved variant in a working session.
Model Independence
Thirty-one models across six providers behind one interface. When a better model ships, it slots into the registry and every workflow inherits it. No retraining the team, no replatforming, no waiting on a vendor roadmap.
Control
Custom system prompts, tuned parameters, reference-image pipelines, and baked-in production standards keep output consistent and on-brand, without relying on generic platform defaults.
Tech Stack
GEN✴︎LAB is the studio's generative production platform: a node-based workflow canvas, 22 production tools, and 31 frontier image and video models orchestrated behind one interface. A single product photo goes in. A finished, on-brand campaign comes out: stills, variants, and animated spots.
It runs live behind a private gate, orchestrating six provider APIs through infrastructure we built end-to-end. Client assets and unreleased work never touch a consumer platform that trains on uploads. The providers retain nothing, and nothing is used to train external models. The workflows below are concept briefs run on familiar retail products, a deliberate stress test: if the pipeline holds a real package design, real typography, and a real brand system, it holds anything.
The stats.
Live links.
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