AI Content
Real client work and independent exploration with the latest generative models. Art direction, compositing, and finishing that turns raw AI output into production-ready content: brand campaigns, social, and fully synthetic video.
Recess / Peppermint Bark 'Tini
Launch creative for Recess's Peppermint Bark 'Tini, a brief-to-delivery paid engagement. Generative AI built the environments; After Effects delivered the compositing, color, and timing. Five animated social assets shipped across Stories, Reels, feed, and paid.
Behind the build
What reads as one continuous shot is a layered build. The base generation nails the mood but hallucinates the label, so the production artwork is mapped onto the can, conformed to its curvature and lighting, and the plate cleaned up.
Elements animated in isolation, then layered back into the master comp in After Effects.
The Reveal · blending-mode can swap
AI renders convincing lighting, not legible packaging. The base generation produced a blank white can with physically accurate highlights. So the artwork was comped on top with blending modes and a roto mask, keeping the photoreal lighting the model is good at while delivering the brand-perfect packaging it can’t produce.
Synthetic Surveillance / Ambient.ai
Simulated CCTV “incident sequence” reels built to demonstrate Ambient.ai’s behavioral-detection platform. One threat actor, five surveillance stages, each caught by a different camera on one coherent site. Every frame is AI-generated: scenarios too dangerous or costly to film, staged with no one ever at risk.
Eight industries, one coherent camera language.
How it was made
Getting footage this directed meant treating generative AI like a film set: art-directed generation, batch automation, contact-sheet selection, image-to-video iteration, then compositing, masking, and rotoscope layered on top.
Simple Shoes
Concept exploration using Simple Shoes as a creative reference. AI-generated product visuals taken through compositing, color grading, and animation. Hero loops and finished stills produced across multiple colorways as a proof of concept for generative advertising workflows.
New Balance
Concept piece inspired by the Tom Knox x Krooked NB 600. A single product photo transformed into a fully animated, looping social asset. AI-generated imagery composited with the original product, color matched, and art directed as a speculative social content exploration.
ALOH
Concept imagery inspired by ALOH's aesthetic. AI-generated lifestyle visuals art directed for tone and brand feel, then refined through compositing and color grading. A speculative exploration of generative content for fashion and lifestyle.
AI Social Content
Original AI-generated short-form content. Concept, generation, and post-production for social media distribution. Each piece demonstrates the creative range of current generative models when guided by intentional art direction.
How we actually work
Generative AI is one input. Not the deliverable.
The reason a campaign feels on-brand, holds across formats, and survives a revision cycle is the compositing, color, timing, and direction between the generation and the final asset.
01 · Direction & concept
Brief in hand, we build the visual framework: mood boards, brand rules, the role of each asset. AI never starts cold.
02 · Generation as exploration
Dozens of generations per concept, curated hard. The few that survive are picked on composition, lighting, and brand fit.
03 · Comp, color, deliver
Selected outputs go into Photoshop and After Effects: compositing, color, masking, motion. Exported for every placement, revision rounds built in.
Stack
The stats.
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